Margarita Beltukova's profile

Pedagogical university | Brand Identity

Margarita Beltukova
•
Pedagogical university
Brand Identity


The main goal is to expand the current brand identity for the admissions campaign.

Key tasks:
1. Creating new design elements: patterns and icons
2. Design of souvenir and printed product layouts
3. Providing clear and consistent brand guidelines

brand identity pattern University Education student patterndesign print design brochure Layout print

Part 1. Сonstants

— The pelican is a symbol of pedagogy and compassion
— EB Garamond is antique typeface that emphasizes the university's long history
— The blue color is chosen for its significance in heraldry


Part 2. Architectural pattern

brand identity pattern University Education student patterndesign print design brochure Layout print

The pattern featuring architecture was designed for official and premium carriers. It consists of images of the university's 5 most recognizable buildings and the embankment of the Moika River, where the university is located

brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print


Part 3. Geometric pattern

The geometric pattern is more widely used. It is abstract, but it also contains images of some elements associated with learning: magnifying glass, light bulb, chip, documents, book, etc.

brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print


Part 4. Icons

A set of 24 icons is made for university study directions. An icon combined with a geometric pattern and a certain color forms a recognizable style of each direction.

brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print
brand identity pattern University Education student patterndesign print design brochure Layout print

The case contains photos from the university's website: https://www.herzen.spb.ru

brand identity pattern University Education student patterndesign print design brochure Layout print

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Pedagogical university | Brand Identity
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Margarita Beltukova's profile

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Margarita Beltukova's profile
Serbia

Pedagogical university | Brand Identity

The branding for the pedagogical university was created to attract students during the admission campaign. During the process, new patterns, icon Read More

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